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With LinkedIn full of updates on AI, does it feel like everyone else is way ahead of you and your organisation in AI adoption? Whether true or not, the sentiment is shared by many. In this presentation, I will share tried and true examples of how to shepherd and catapult the use of AI in your work – and more importantly, in the people around you. You’ll learn how organisations not only get people to use AI but to use it wisely.
Every generation thinks their process is untouchable. Then a new tool arrives and proves them wrong. AI is that tool.
This talk is not about replacing creativity with AI. It’s about evolving it. I will walk through real examples of how humans, working with AI, can expand creative thinking, sharpen concepts, and remove friction from the process. Just as importantly, I will show when AI should stay out of the picture entirely.
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Forget 50-page AI strategies for 2026 - you need to know what works today. I spend my days helping businesses implement AI in practice, and I know what creates real value and what's just noise. This session cuts all the fluff to focus on what actually matters: simple tools, techniques, and small hacks anyone can start using immediately. But we're going beyond just "saving time." I'll show you how to move from basic task execution to tactical and strategic AI use on the things that truly matter. Because the truth is: technology is no longer the limitation. We are. If you want theoretical talk, go elsewhere. If you want to work smarter with AI tomorrow, this is for you.
Up to 94% of B2B buyers now leverage LLMs, leading to machine-generated vendor shortlists and a significantly reduced window for marketers to influence. This rapid shift in discovery is paralleled by LLMs increasingly prioritizing LinkedIn content, citing it 4-5 times more. This highlights AI's growing emphasis on trust, transparency, and professional authority in information surfacing.
This talk explores how AI enables marketing teams to achieve exponential capability growth, not through working faster, but through fundamentally different collaboration patterns. From automated insight loops between sales and marketing to AI systems that enable entire teams to operate with shared strategic context, we'll demonstrate how global enterprises are utilizing AI to bypass traditional bottlenecks in marketing execution. Real examples from global marketing operations illustrate the shift from individual efficiency to collective capability.
