Marketing Morning

Mirjam Mäki from Obsidian Helsinki welcomes you to Marketing Morning Autumn 2026.

Marketing is no longer just a brand exercise. It is your company’s primary engine for scalable growth. In this high-impact 25-minute session, discover why every marketing initiative must directly fuel business traction and revenue. You will walk away with concrete, actionable strategies to transform your marketing operations into a high-performing growth driver.

Benjamin Franklin said that only death and taxes are certain. Today we must add a third: constant technological change. It's moving faster than ever, and at Obsidian we feel it every day. No one can predict the next big tech revolution, but one thing is certain: AI won't replace your team – it will supercharge it. In my talk for Marketing Bio, I'll give you the recipe for how you:

• Achieve significantly more – without spending more time.
• Can do more – without constantly having to hire more hands.
• Get rid of the trivial tasks, so you can focus on what's actually fun and creates value.

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With AI, the real bottleneck in digital projects is no longer development—it’s decision-making and stakeholder buy-in. The Mearra Method, including PoD, tackles both by replacing weeks of back-and-forth with live co-creation. In this session, Akira Ahola, Head of Marketing and Communication at Mearra, shares the core principles of the method to help you cut decision time from weeks to hours while ensuring successful adoption of new tools and assets.